Author Question: Who among the following is a low-credibility source? A) John, an airline employee, who advertises ... (Read 33 times)

erika · **on:** Jun 29, 2018

Who among the following is a low-credibility source?
A) John, an airline employee, who advertises the airline he works for
B) Daniel, a basketball player, who endorses an energy drink
C) William, an actor, who endorses multiple products
D) Jefferson, the CEO of a company, who has several years of experience in business management
E) Marcus, a police officer, who advertises a home protection method

Question 2

Why is international logistics management growing in importance?

peilian · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

C

Answer to Question 2

International logistics management is growing in importance because the international marketer now must consider the benefits and the drawbacks that the information technology revolution has brought to supply chain and logistics activities. Increasingly, better implementation of change in logistics is key to defining a firm's competitiveness.