What should be taken into consideration during the screening ...

[ARLKQ]

What should be taken into consideration during the screening process of new product development?

Question 2

In the context of attitudes, which of the following describes how attitudes influence consumers' behavior?
 A) Affective involvement
  B) Cognitive function
  C) Emotional contagion
  D) Connative function
  E) Affective function

[scottmt]

Answer to Question 1

The product to be developed should not be a me-too product. Instead it should be differentiated from current products. The target market should be large, growing, and profitable. There should be a fit between the new product requirements and the resources, skills and experiences of the firm with regard to management capabilities, technical support, research and development and manufacturing skills, as well as selling and distribution skills and resources in the company, or the firms' channel of distribution.

Answer to Question 2

D