Household appliance retailers earn an average 33.5 gross margin. These retailers might be willing to accept a lower margin on promotional products if:
a. The turnover rate is extraordinarily high.
b. The lower margins are only temporary.
c. The channel members are convinced that the promotional products will help build customer patronage.
d. The promotional products are of high quality.
e. The promotional products are heavily advertised on national media.
Question 2
The first step in the new product development process is ___________________ ______.
Fill in the blank(s) with correct word
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