Author Question: Household appliance retailers earn an average 33.5 gross margin. These retailers might be willing to ... (Read 80 times)

pragya sharda

  • Hero Member
  • *****
  • Posts: 566
Household appliance retailers earn an average 33.5 gross margin. These retailers might be willing to accept a lower margin on promotional products if:
 a. The turnover rate is extraordinarily high.
  b. The lower margins are only temporary.
  c. The channel members are convinced that the promotional products will help build customer patronage.
  d. The promotional products are of high quality.
  e. The promotional products are heavily advertised on national media.

Question 2

The first step in the new product development process is ___________________ ______.
 Fill in the blank(s) with correct word



ciecieme

  • Sr. Member
  • ****
  • Posts: 331
Answer to Question 1

C

Answer to Question 2

Idea generation



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Illicit drug use costs the United States approximately $181 billion every year.

Did you know?

Hippocrates noted that blood separates into four differently colored liquids when removed from the body and examined: a pure red liquid mixed with white liquid material with a yellow-colored froth at the top and a black substance that settles underneath; he named these the four humors (for blood, phlegm, yellow bile, and black bile).

Did you know?

Historic treatments for rheumatoid arthritis have included gold salts, acupuncture, a diet consisting of apples or rhubarb, nutmeg, nettles, bee venom, bracelets made of copper, prayer, rest, tooth extractions, fasting, honey, vitamins, insulin, snow collected on Christmas, magnets, and electric convulsion therapy.

Did you know?

Asthma-like symptoms were first recorded about 3,500 years ago in Egypt. The first manuscript specifically written about asthma was in the year 1190, describing a condition characterized by sudden breathlessness. The treatments listed in this manuscript include chicken soup, herbs, and sexual abstinence.

Did you know?

More than 50% of American adults have oral herpes, which is commonly known as "cold sores" or "fever blisters." The herpes virus can be active on the skin surface without showing any signs or causing any symptoms.

For a complete list of videos, visit our video library