Trade discounts:
a. Are offered at every level of the channel: wholesalers, retailers and final customers.
b. Are virtually standard across all industries in the U.S.
c. Are reductions from list price.
d. Reduce the cost of the product if the firm pays the bill within 20 days.
e. Are seldom used.
Question 2
In order to quickly recover the high costs of product development and launching, products are marketed to consumers in ___________________ _ countries
Fill in the blank(s) with correct word