Author Question: Applying the concept of correlated associations, when two brands with similar brand concepts become ... (Read 78 times)

LaDunn · **on:** Jun 29, 2018

Applying the concept of correlated associations, when two brands with similar brand concepts become cosponsors of an event, _____.
A) hybrid product categories can be merged
B) an assimilated association can be formulated
C) a positive image transfer can occur
D) internal inferences can be reduced
E) salient attributes can be added to a brand image

Question 2

In domestic operations, logistics decisions are guided by the experience of the manager, possible industry comparison, an intimate knowledge of trends, and the development of heuristics.

Indicate whether the statement is true or false