Author Question: As a general rule, each channel participant wants a price that provides a __________ sufficient to ... (Read 22 times)

leilurhhh · **on:** Jun 29, 2018

As a general rule, each channel participant wants a price that provides a __________ sufficient to cover its __________ and provide a contribution to __________.
a. net profit; costs; sales
b. gross margin; expenses; profit
c. sales level; net profits; costs
d. contribution; gross margin; sales
e. sales; gross profit margin; net profit

Question 2

Which type of innovation does not significantly alter consumer behavior, but does represent a change in the consumption pattern?
a. Continuous innovation c. Dynamically continuous innovation
b. Radical innovation d. Congruent innovation

josephsuarez · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

B

Answer to Question 2

C
Continuous innovation does not cause a change in consumption patterns. Discontinuous innovations significantly alter consumer behavior. However, dynamically continuous innovations represent a change in the consumption pattern while not significantly altering consumer behavior. This may be found in the Degree of Product/Service Newness section (10-4).