As a general rule, each channel participant wants a price that ...

[leilurhhh]

As a general rule, each channel participant wants a price that provides a __________ sufficient to cover its __________ and provide a contribution to __________.
 a. net profit; costs; sales
  b. gross margin; expenses; profit
  c. sales level; net profits; costs
  d. contribution; gross margin; sales
  e. sales; gross profit margin; net profit

Question 2

Which type of innovation does not significantly alter consumer behavior, but does represent a change in the consumption pattern?
 a. Continuous innovation c. Dynamically continuous innovation
  b. Radical innovation d. Congruent innovation

[josephsuarez]

Answer to Question 1

B

Answer to Question 2

C
Continuous innovation does not cause a change in consumption patterns. Discontinuous innovations significantly alter consumer behavior. However, dynamically continuous innovations represent a change in the consumption pattern while not significantly altering consumer behavior. This may be found in the Degree of Product/Service Newness section (10-4).

[leilurhhh]

Great answer, keep it coming

[olderstudent]

Gracias!