Author Question: If an item that had cost the retailer 7 sold at retail for 12.50, the gross margin percentage on ... (Read 99 times)

iveyjurea · **on:** Jun 29, 2018

If an item that had cost the retailer 7 sold at retail for 12.50, the gross margin percentage on selling price is:
a. 78.6.
b. 56.
c. 44.
d. 21.4.
e. 100.

Question 2

Regarding goodness of launch, which is the correct order of impact?
a. High service quality, quality sales force, on-time shipment, and quality of promotion.
b. Quality of promotion, adequate product availability, on-time shipment, and high service quality.
c. Product availability, promotional effort, on-time shipment, and quality sales force.
d. High service quality, on-time shipment, adequate product availability, and quality of promotion.

ASDFGJLO · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

C

Answer to Question 2

D
Goodness of launch is characterized by the following, in order of impact: high service quality on-time shipment and adequate product availability, quality sales force and enough sales effort and support, quality of promotion and sufficient promotional effort.