This topic contains a solution. Click here to go to the answer

Author Question: If a product has a list price of 25 and offers a wholesale trade discount of 59 and a retail trade ... (Read 317 times)

nramada

  • Hero Member
  • *****
  • Posts: 580
If a product has a list price of 25 and offers a wholesale trade discount of 59 and a retail trade discount of 40, the cost to the wholesaler is:
 a. 14.75.
  b. 4.75.
  c. 10.25.
  d. 10.00.
  e. 3.75.

Question 2

Which form of test marketing is likely to reveal the least amount of information to potential competitors?
 a. Controlled test marketing c. Simulated test marketing
  b. Full test marketing d. Quasi test marketing



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

peter

  • Sr. Member
  • ****
  • Posts: 330
Answer to Question 1

C

Answer to Question 2

C
Quasi test marketing is not a term used in this text. Simulated test marketing, typically recruits a sample of consumers to participate in a research study in a central facility. After responding to questions about their product related attitude and purchase behavior, they view advertising of the new brand (and of competitive brands). The respondents' preferences and buying behavior as they relate to the tested brands are then observed. Because simulated test marketing is limited to the central facility and products are not deployed to actual stores, the competition is unlikely to gain access to information.




nramada

  • Member
  • Posts: 580
Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it


softEldritch

  • Member
  • Posts: 334
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

 

Did you know?

Coca-Cola originally used coca leaves and caffeine from the African kola nut. It was advertised as a therapeutic agent and "pickerupper." Eventually, its formulation was changed, and the coca leaves were removed because of the effects of regulation on cocaine-related products.

Did you know?

Hyperthyroidism leads to an increased rate of metabolism and affects about 1% of women but only 0.1% of men. For most people, this increased metabolic rate causes the thyroid gland to become enlarged (known as a goiter).

Did you know?

Blood in the urine can be a sign of a kidney stone, glomerulonephritis, or other kidney problems.

Did you know?

Eat fiber! A diet high in fiber can help lower cholesterol levels by as much as 10%.

Did you know?

The immune system needs 9.5 hours of sleep in total darkness to recharge completely.

For a complete list of videos, visit our video library