Which of the following takes place in the product design and ...

[bclement10]

Which of the following takes place in the product design and development stage?
 a. Product acquires a name
  b. Product acquires a brand identity
  c. The marketing mix is developed
  d. All of the above occur during the product design and development stage

Question 2

_____ is the extent to which category members are considered to be representative of a category.
 A) Addressability
  B) Scripting
  C) Correlated association
  D) Prototypicality
  E) Structural grading

[Koolkid240]

Answer to Question 1

D
The product acquires a namea brand identityand the marketing mix is developed in the product design and development stage.

Answer to Question 2

D

[bclement10]

TYSM

[FergA]

Thanks for the timely response, appreciate it