The total number of product lines that the company offers is the: ...

[nramada]

The total number of product lines that the company offers is the:
 a. product length. c. product depth.
  b. product width. d. product assortment.

Question 2

Rad visits a posh restaurant while on vacation. He is aware that he will need to be well behaved while he enjoys his dinner. He knows that he will need to wait to be seated, speak in a quiet voice, and leave a tip. These are all parts of Rad's _____ for fine dining.
 A) prototypicality
  B) imaging
  C) salient behavior
  D) script
  E) graded structure

[livaneabi]

Answer to Question 1

B
The product width is the total number of product lines the company offers. The text uses Unilever to illustrate this principle. Unilever has product lines that include culinary products, frozen foods, ice cream, tea, margarine, etc. giving Unilever and extensive product width.

Answer to Question 2

D

[nramada]

Wow, this really help

[ricroger]

Gracias!