Perhaps the best way for a manufacturer to find out how his ...

[dmcintosh]

Perhaps the best way for a manufacturer to find out how his products are selling relative to competitive products is:
 a. Through sales analysis.
  b. By performing consumer attitude research.
  c. By monitoring the flow of products at the point of final sale.
  d. By hiring A.C. Nielsen Co. to do television ratings.
  e. To develop a consumer panel that is continuously monitored.

Question 2

The extent to which the different product lines are related, use the same distribution channels, and have the same final consumers is known as
 a. product length. c. product depth.
  b. product consistency. d. product assortment.

[xiaomengxian]

Answer to Question 1

C

Answer to Question 2

B
An important dimension of the product mix is product consistency; this term refers to the extent to which the different product lines are related, use the same distribution channels, and have the same final consumers.