Author Question: Perhaps the most compelling reason to consider a short-term contract, from the buyer's perspective, ... (Read 16 times)

rachel9 · **on:** Jun 29, 2018

Perhaps the most compelling reason to consider a short-term contract, from the buyer's perspective, is that such contracts may reduce the level of risk incurred if longer-term contracts are employed.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Which of the following was a major problem for Jaguar dealers when Ford introduced the X-Type Jaguar?
a. Consumers did not like the color options available to them.
b. Not enough of the models were produced so dealers had angry customers.
c. The new technology used in the cars did not perform well.
d. The leather seat coverings did not wear well.
e. Ford was careless about quality, which resulted in higher warranty costs.