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Author Question: To be successful, a new product must be compatible with the needs of consumers. Indicate whether ... (Read 11 times)

geoffrey

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on: Jun 29, 2018
To be successful, a new product must be compatible with the needs of consumers.
 
 Indicate whether the statement is true or false

Question 2

Although consumers have different goals over time, they have goal-derived categories that are consistent.
 
 Indicate whether the statement is true or false


brittanywood

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Reply #1 on: Jun 29, 2018
Answer to Question 1

T
A new product or service must offer a relative advantage compared with the other offerings available on the market and must be compatible with the needs of consumers.

Answer to Question 2

False


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