In the firm fixed price contract, the price stated in the agreement does not change, regardless of fluctuations in general overall economic conditions, industry competition, levels of supply, market prices, or other environmental changes.
a. True
b. False
Indicate whether the statement is true or false
Question 2
To a channel manager, the elements of the marketing mix do all of the following except:
a. They can inhibit the performance of the marketing channel.
b. They can enhance the performance of the marketing channel.
c. They are tools for securing channel member cooperation.
d. They are viewed as resources for the channel manager.
e. They do not affect the performance of other channel members.
A fixed action pattern as an example of innate behaviour.
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