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Author Question: Multinational companies usually limit test marketing to their home countries. Indicate whether the ... (Read 12 times)

Tirant22

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on: Jun 29, 2018
Multinational companies usually limit test marketing to their home countries.
 
 Indicate whether the statement is true or false

Question 2

Consumers who consider indulging in a purchase expect to have more positive than negative feelings when a strong justification for the indulgence is lacking.
 
 Indicate whether the statement is true or false


efwsefaw

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Reply #1 on: Jun 29, 2018
Answer to Question 1

F
Multinational companies do not limit test marketing, nor product launching to their home countries. The text uses Pepsi Cola as an example of a multinational company that tests and launches products in numerous markets.

Answer to Question 2

False


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