Controlled test marketing is usually conducted by a research firm ...

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Controlled test marketing is usually conducted by a research firm in an industrialized country.
 
 Indicate whether the statement is true or false

Question 2

Working memory is where most of the conscious information processing takes place.
 
 Indicate whether the statement is true or false

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Answer to Question 1

T
Controlled test marketing is usually conducted by a research firm in an industrialized country. Controlled test marketing involves offering a new product to a group of stores and evaluating the market reaction to it. It is difficult to perform such tests in markets that are not industrialized.

Answer to Question 2

True

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