In the process of screening new product ideas, it is best to consider both the extent to which the product fits with the target consumers, as well as with the overall mission of the organization.
Indicate whether the statement is true or false
Question 2
At Sulgen Bed and Bath store, the mattresses displayed are covered with linen and pillows are placed on the mattresses. This is done to influence the perception of the products. This setting is an example of _____.
A) closure
B) figure and ground
C) grouping
D) zapping
E) zipping
