Author Question: Canis Inc, a market research firm, conducts a research study for Fresnas Inc, an automobile ... (Read 97 times)

humphriesbr@me.com · **on:** Jun 29, 2018

Canis Inc, a market research firm, conducts a research study for Fresnas Inc, an automobile manufacturer. Canis Inc's research indicates that the minimum price increase needed for consumers to notice a change in price is 200. This minimum price increase is an example of _____.
A) preattentive processing
B) nonfocal attention
C) subliminal perception
D) differential threshold
E) selective exposure

Question 2

Which of the following is not one of the three choices of branding that are available to global marketers within the global, regional, and local dimensions of product development?
a. Brands can feature the corporate name.
b. Marketers can have family brands for a wide range of products or product variations.
c. Black label generic products can be converted into brands.
d. Individual brands can exist for each item in the product line.