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Author Question: Which of the following is a disadvantage of the product portfolio approach? a. A global view of the ... (Read 40 times)

amal

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on: Jun 29, 2018
Which of the following is a disadvantage of the product portfolio approach?
 a. A global view of the competitive structure
  b. International competitive behavior follows different rules compared to the domestic market.
  c. A guide for the formulation of marketing objectives for specific markets.
  d. A convenient visual communication goal.

Question 2

According to Cialdini, _____ is a principle which states that we work well and are more agreeable with people we like or who are like us.
 a. leverage
 b. liking
 c. authority
 d. reciprocation
  e. consistency


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amandalm

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B

Answer to Question 2

b


amal

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Reply 2 on: Jun 29, 2018
Excellent

tkempin

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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