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Author Question: The basis of _____ is the official job position or title that an individual holds, rather than the ... (Read 52 times)

cherise1989

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on: Jun 29, 2018
The basis of _____ is the official job position or title that an individual holds, rather than the characteristics of the individual him/herself.
 a. informational power
  b. referent power
 c. legitimate power
 d. coercive power
 e. expert power

Question 2

Which of the following areas is not one found by research to be appropriate for study in a marketing channel audit?
 a. Pricing policies and allowances
  b. Extent and nature of the product line
  c. New products and their marketing development through promotion
  d. Sales force performance in servicing the accounts
  e. Customer's satisfaction with new products being introduced


JCABRERA33

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Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

E


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