Recent research into industrial buyer behavior suggests that:
a. Industrial buyer behavior is a strictly rational process.
b. Industrial buyer behavior is very similar to consumer buyer behavior.
c. Industrial buyers may not behave in a completely rational manner.
d. Industrial buyers operate largely on the old boy favoritism system.
e. Industrial buyers tend be more impulsive purchasers.
Question 2
Consumers are most likely to be exposed to ads:
A) that are placed below their eye level at stores.
B) that appear low on an Internet search list.
C) within TV programs that interest them.
D) for product categories they do not use.
E) when they engage in zipping.
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