What is usually the first step for a firm trying to combat ...

[melina_rosy]

What is usually the first step for a firm trying to combat counterfeiting?
 a. Lobbying the government involved. c. Raiding counterfeit operations.
  b. Changing the product's appearance. d. Educating the public on counterfeits.

Question 2

The position of an ad within a medium does not affect consumers' exposure to the ad.
 
 Indicate whether the statement is true or false

[uniquea123]

Answer to Question 1

A
Lobbying the U.S. government, as well as the governments involved, is a first step. More expensive, and thus, later steps involve changing the product's appearance and educating the public on counterfeits. Raiding counterfeit operations can only occur after the local government has agreed to cooperate, usually. This may be found in the Combating Counterfeiting section (9-6b).

Answer to Question 2

False

[melina_rosy]

TYSM

[tkempin]

Gracias!