Market geography refers to: a. The regions where the product is ...

[burton19126]

Market geography refers to:
 a. The regions where the product is available.
  b. How the market buys.
  c. How distant markets are from the producer or manufacturer.
  d. the density of markets.
  e. Where the consumer makes purchases.

Question 2

Which statement regarding country-of-origin information is false?
 a. The country-of origin-may be the country in which the headquarters is located even if the product is manufactured in another country.
  b. Consumers from low-income countries tend to evaluate own-country products more favorably that products from other countries.
  c. Country-of-origin information acts as a surrogate for product quality.
  d. Country-of-origin information constitutes a product trait that is external to the product itself.

[ApricotDream]

Answer to Question 1

C

Answer to Question 2

B
Country-of-origin is defined as the country with which a particular product or service is associated - it can be the country of manufacture or the country where the headquarters of the company are located. Country-of-origin information constitutes a product trait that is external to the product itself, acting as a surrogate for product quality, performance, reliability, prestige and other product characteristics that cannot be directly evaluated. Consumers from highly-developed countries tend, in general, to evaluate own-country products more favorably that products from other countries. Consumers in developing countries tend to evaluate own-country products as inferior to products from developed countries.

[burton19126]

TYSM

[robbielu01]

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