Author Question: Marketers can use _____ to uncover consumers' needs wherein they ask consumers to interpret a set of ... (Read 112 times)

serike · **on:** Jun 29, 2018

Marketers can use _____ to uncover consumers' needs wherein they ask consumers to interpret a set of relatively ambiguous stimuli.
A) scanner data
B) direct observations
C) indirect techniques
D) physiological measurements
E) electronic trackers

Question 2

Channel relationships do not have a life cycle.

Indicate whether the statement is true or false