Generalized lists of channel member selection criteria: a. Can ...

[fagboi]

Generalized lists of channel member selection criteria:
 a. Can help the channel member to develop his or her own specialized list.
  b. Usually conflict with more specialized lists of criteria.
  c. Provide little room for flexibility.
  d. Are adequate without changes.
  e. Are relevant for all firms in every industry.

Question 2

Studies have shown that a large proportion of consumers are likely to select a counterfeit apparel item over a genuine good when there is a price advantage.
 
 Indicate whether the statement is true or false

[pangili4]

Answer to Question 1

A

Answer to Question 2

T
Studies have shown that a large proportion of consumers are likely to select a counterfeit apparel item over a genuine good when there is a price advantage. This is primarily because function risks are low for apparel, while prestige gains are high. Moreover, counterfeit apparel is likely to be targeted to consumers in emerging markets, who are less likely to notice the difference.

[fagboi]

Excellent

[Kedrick2014]

TYSM