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Author Question: A major cause of the failure of many dot-com companies can be traced to: a. Providing too much ... (Read 53 times)

BrownTown3

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A major cause of the failure of many dot-com companies can be traced to:
 a. Providing too much information to customers.
  b. Underestimating the distribution tasks needed to link firms with customers.
  c. Setting poorly stated goals and objectives for the firm.
  d. Mis-identifying the target market.
  e. Selecting a product mix that did not meet targeted customer needs.

Question 2

_________________________ means that the company sells its products to intermediaries in the company's home country who, in turn, sell the product overseas.
 Fill in the blank(s) with correct word



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orangecrush

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Answer to Question 1

B

Answer to Question 2

Indirect exporting




BrownTown3

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)


smrtceo

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

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