In the _____, suppliers are typically concerned about capacity utilization, covering fixed cost, and retaining skilled labor during market slowdowns, when they are willing to reduce their prices until market conditions change.
a. revenue pricing model
b. market skimming model
c. penetration pricing model
d. market-share model
e. competition pricing model
Question 2
Channel design should be viewed as:
a. The most important element for gaining differential advantage.
b. One component in the firm's attempt to gain differential advantage.
c. The only real basis for gaining differential advantage.
d. Of little consequence in gaining differential advantage.
e. The second most important element behind pricing.
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