Author Question: When presenting a social media marketing plan to an organization's top executives, why is it ... (Read 77 times)

leo leo · **on:** Jun 29, 2018

When presenting a social media marketing plan to an organization's top executives, why is it important to include a detailed budget request?
A) It ties spending to identified KPIs.
B) It illustrates that social media is less expensive than traditional marketing.
C) It shows how the overall social media budget will be spent.
D) It shows you've spent time figuring out how specific tactics cost.
E) It is an important part of calculating ROI.

Question 2

Market-differentiated pricing calls for export pricing according to the dynamic conditions of the marketplace. What are the three changes which might affect this type of pricing?
a. Pre, present, or post fluctuations
b. Competition, exchange rates, or environment
c. Space, time, or utility
d. Money, media, or markets