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Author Question: Which of the following is not a condition that argues for placing strategic emphasis on distribution ... (Read 62 times)

appyboo

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on: Jun 29, 2018
Which of the following is not a condition that argues for placing strategic emphasis on distribution in the marketing mix?
 a. Parity exists among competitors' pricing.
  b. Distribution is the most relevant variable for satisfying target market demand.
  c. Little vulnerability exists because of strong competitor attention to distribution.
  d. Distribution can enhance the firm by creating a synergy.
  e. Competitors enjoy parity in the promotion variable of the marketing mix.

Question 2

Outsourcing is especially popular in the areas of customer service and billing.
 
 Indicate whether the statement is true or false


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emilymalinowski12

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

T
Outsourcing is present in many domains and prominent in providing activities usually handled by internal staff, such as customer service and billing.


appyboo

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Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

kthug

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Reply 3 on: Yesterday
Excellent

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