The first rule about choosing the right tool for the job is to ...

[Lobcity]

The first rule about choosing the right tool for the job is to choose a tool from reputable manufacturer.
 
 Indicate whether the statement is true or false

Question 2

What are some of the cautions an international marketer should be aware of when making a decision to enter a foreign marketing in regards to standardization and adaptation?

[Toya9913]

Answer to Question 1

False

Answer to Question 2

Marketers may routinely exaggerate the attractiveness of international markets, especially in terms of their similarity. Despite the dramatic impact of globalization as for as market convergences is concerted, distances, especially cultural and economic, challenge the marketer to be vigilant. The international marketer must pay careful attention to variables that may call for an adaptation in the product offering. The target market will influence the adaptation decision through factors such as government regulation and customer preferences and expectations. The product itself may not be in a form ready for international market entry in terms of its brand name, its package or its appearance.