An example of ____________ occurred when Microsoft included the ...

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An example of ____________ occurred when Microsoft included the Internet Explorer software into its Windows operating system.
 a. a tying agreement
  b. dual distribution
  c. full-line forcing
  d. intrabrand competition
  e. vertical integration

Question 2

How is the country attractiveness score in a country screening and selection process calculated?
 a. An importance score is added to the performance score for each of the screening variables.
  b. An importance score is multiplied by the performance score for each of the screening variables.
  c. The Delphi Method is used.
  d. A time series analysis is performed on leading economic indicators.

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Answer to Question 1

A

Answer to Question 2

B
In calculating the country attractiveness score, an importance score must first be developed. Important segmentation variables are identified. Then the variables are assigned an importance weight that denotes the extent to which the firm considers a particular trait important in the decision to enter the market. Potential targets are then rated on each of the criteria. Finally, to calculate the attractiveness score, the importance score is multiplied by the performance score for each of the screening variables. The total score for each country is calculated by adding the resulting scores.

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TYSM

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Excellent