Author Question: When Hagen Dazs, the Pillsbury-owned premium ice cream company, told its wholesalers that its policy ... (Read 48 times)

stephzh · **on:** Jun 29, 2018

When Hagen Dazs, the Pillsbury-owned premium ice cream company, told its wholesalers that its policy was to sell only through wholesalers that did not sell competing products, Hagen Dazs was engaging in:
a. Exclusive dealing.
b. Selective distribution.
c. Refusal to deal.
d. Full-line forcing.
e. None of the above.

Question 2

Which of the following is not included in a psychographic analysis?
a. Income c. Attitudes
b. Lifestyle d. Opinions

Ahernandez18 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

A

Answer to Question 2

A
Income is a demographic element. Psychographics include lifestyles, values, attitudes, interests, and opinions. This may be found in Micro-Segmentation: Focusing on the Target Consumer section (7-3c).