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Author Question: When Hagen Dazs, the Pillsbury-owned premium ice cream company, told its wholesalers that its policy ... (Read 49 times)

stephzh

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on: Jun 29, 2018
When Hagen Dazs, the Pillsbury-owned premium ice cream company, told its wholesalers that its policy was to sell only through wholesalers that did not sell competing products, Hagen Dazs was engaging in:
 a. Exclusive dealing.
  b. Selective distribution.
  c. Refusal to deal.
  d. Full-line forcing.
  e. None of the above.

Question 2

Which of the following is not included in a psychographic analysis?
 a. Income c. Attitudes
  b. Lifestyle d. Opinions


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Ahernandez18

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

A
Income is a demographic element. Psychographics include lifestyles, values, attitudes, interests, and opinions. This may be found in Micro-Segmentation: Focusing on the Target Consumer section (7-3c).


stephzh

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

FergA

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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