Author Question: An Internet-based technology that enables both large and small businesses and organizations to ... (Read 181 times)

sammy · **on:** Jun 29, 2018

An Internet-based technology that enables both large and small businesses and organizations to utilize computer applications without having to have their own hardware, software, office computing space, and staff is called:
a. Raid systems.
b. Cloud computing.
c. RFID tags.
d. Mobile robots that delivery in large offices.
e. Computerized inventory system.

Question 2

Which segmentation requirement may be adversely affected by expensive translation required to communicate with Indian consumers?
a. Measurability c. Stability over time
b. Substantiality d. Accessibility

kristenb95 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

B

Answer to Question 2

D
Accessibility is the ability to communicate with the target market. Internationally, the differences in language in individual countries, like India, may pose obstacles, greatly increasing the cost of advertising and other promotion (i.e., accessibility).