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Author Question: When Airbus asks readers of The Financial Times whether they would be more comfortable with two or ... (Read 51 times)

rayancarla1

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on: Jun 29, 2018
When Airbus asks readers of The Financial Times whether they would be more comfortable with two or four engines when they are up in the air, they engage in product class positioning.
 
 Indicate whether the statement is true or false

Question 2

An example of a Q&A site is:
 A) Stumbleupon.
  B) Reddit.
  C) Quora.
  D) Compuserve.
  E) Google.


nital

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Reply #1 on: Jun 29, 2018
Answer to Question 1

F
When Airbus asks readers of The Financial Times whether they would be more comfortable with two or four engines when they are up in the air, it makes implicit reference to Boeing; thus engaging in competitor positioning.

Answer to Question 2

C


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