Virtually all retailers serve as: a. Buying agents for the ...

[altibaby]

Virtually all retailers serve as:
 a. Buying agents for the producer.
  b. Selling agents for their suppliers.
  c. Advertising agents for manufacturers.
  d. Limited function businesses.
  e. The external marketing staff for manufacturers.

Question 2

At the corporate level, within each country, decisions are made regarding which consumer segments to target.
 
 Indicate whether the statement is true or false

[Tonny]

Answer to Question 1

B

Answer to Question 2

F
At the business unit level, within each country, decisions are made regarding which consumer segments to target, using criteria described in this chapter.