Author Question: Which research technique is valuable for the researcher who is totally unfamiliar with a market or ... (Read 37 times)

cmoore54 · **on:** Jun 29, 2018

Which research technique is valuable for the researcher who is totally unfamiliar with a market or market situation, and can be quickly achieved through participation in a trade mission?
a. Surveys
b. Interviews
c. Focus groups
d. Observation

Question 2

In the context of the management perspective used in the text, it is appropriate to view final users as:
a. Intermediaries.
b. Facilitating agencies.
c. Intermediate users.
d. Target markets.
e. Producers.