According to the text, which question is a good identification of ...

[cdr_15]

According to the text, which question is a good identification of a research problem?
 a. What are French consumers' entertainment needs?
  b. Will enough French consumers pay an additional 20 FFr. to gain access to a specific American movie channel to make an investment in such a business worthwhile?
  c. What should be the price of this service in order to draw sufficient subscribers?
  d. All of the above questions represent a good identification of a research problem.

Question 2

Which statement is false?
 A) Twitter accounts with few followers lack credibility.
  B) The quantity of Twitter followers is more important than the quality of the follower profiles.
  C) The 'Suggested People' feature on Twitter identifies people with similar interest to those profiles currently being followed.
  D) The targeted follow strategy is the most effective way to achieve marketing objectives.
  E) It is important to promote your Twitter profile across other social networks.

[Dinolord]

Answer to Question 1

C
The text cautions researchers on defining a problem too broadly or too narrowly. Asking, What are French consumers' entertainment needs? is too broad of a definition. Asking, Will enough French consumers pay an additional 20 FFr. to gain access to a specific American movie channel to make an investment in such a business worthwhile? is too narrow. The text uses the question, What should be the price of this service in order to draw sufficient subscribers? as an example of a good identification of a research problem.

Answer to Question 2

B

[cdr_15]

TYSM

[bitingbit]

Gracias!