What is one disadvantage of the mass follow strategy?
A) It takes a long time to gather followers.
B) It may require a company to follow its competitors.
C) It is costly.
D) Most of the users who follow back are mass marketers and spammers and will not see the tweets.
E) It requires a much more hands on approach to managing followers.
Question 2
A large supply base means the duplication of a wide range of supply management activities, adding to acquisition cost without a corresponding increase in value added to the customer.
a. True
b. False
Indicate whether the statement is true or false
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