Marketing channel management should be considered: a. The premier ...

[APUS57]

Marketing channel management should be considered:
 a. The premier strategic planning area of the firm.
  b. An important part of logistics management.
  c. A special tactical phase of marketing management.
  d. A major strategic area of marketing management.
  e. A component of operations management.

Question 2

Experimental research has the highest validity and reliability of all types of research.
 
 Indicate whether the statement is true or false

[Mholman93]

Answer to Question 1

D

Answer to Question 2

T
Experimental research looks at cause and effect relationships and eliminates or controls for other extraneous factors that may be responsible for results. When done correctly it eliminates competing explanations for the observed findings. Thus, experimental research has the highest validity and reliability of all types of research.

[APUS57]

Gracias!

[Alyson.hiatt@yahoo.com]

Excellent