Author Question: According to the text, the most promising avenue for gaining a sustainable competitive advantage ... (Read 51 times)

burchfield96 · **on:** Jun 29, 2018

According to the text, the most promising avenue for gaining a sustainable competitive advantage today is through an emphasis on:
a. Pricing strategy.
b. Channel strategy.
c. Promotion strategy.
d. Product strategy.
e. Supply strategy.

Question 2

Which of the following statements is false?
A) Being credible helps build a brand's trustworthiness.
B) Providing an audience with helpful information is one definition of being resourceful.
C) Putting a human face to a brand is one way to develop authenticity and build trust.
D) Steering the conversation and message is one example of a company being participatory in social media.
E) Successful permission marketing is about giving the audience something of value.