Author Question: Which of the following statements is false? a. Consumer expectations have moved firms to add ... (Read 19 times)

silviawilliams41 · **on:** Jun 29, 2018

Which of the following statements is false?
a. Consumer expectations have moved firms to add additional channels.
b. Both B2C and B2B businesses are increasing the number of channels they use to distribute their products
c. The flexibility to respond to consumers does not appear to be relevant to channel design.
d. Channels must be targeted to reach intended customer segments.
e. The increasing role of technology is helping to foster the use of multiple channels.

Question 2

The passive engagement strategy focuses on:
A) collecting and sharing content.
B) engaging with your audience.
C) creating content.
D) listening.
E) setting up social media profiles.