Which approach follows the marketing concept most closely because ...

[bucstennis@aim.com]

Which approach follows the marketing concept most closely because individual areas and markets are given concentrated attention?
 a. The area structure
  b. Geographic segmentation
  c. The product structure
  d. The process structure

Question 2

_____ occurs whenever value is added to a product or service as it moves through transformation processes in the supply chain.
 a. Six Sigma
 b. Process capability
 c. Kaizen
 d. Supply base rationalization
 e. Quality at the source

[Jane]

Answer to Question 1

A

Answer to Question 2

e

[bucstennis@aim.com]

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