Author Question: A grassroots TQM effort that emanates from the lower levels of the organization is doomed to failure ... (Read 159 times)

jc611 · **on:** Jun 29, 2018

A grassroots TQM effort that emanates from the lower levels of the organization is doomed to failure without active and visible top management commitment and support.
a. True
b. False
Indicate whether the statement is true or false

Question 2

The successful global marketers of the new century will be those who can achieve a balance between country managers and global:
a. customers.
b. importers.
c. brands.
d. product managers at headquarters.