If a singer makes a promise to sing at a charity function for ...

[meagbuch]

If a singer makes a promise to sing at a charity function for free, that is a legally enforceable contract.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

What are the six rules which serve as a summary of how culture and its appreciation may serve as a tool to ensure marketing success?

[jennafosdick]

Answer to Question 1

FALSE

Answer to Question 2

Embrace local culture: Many corporate credos include a promise to be the best possible corporate citizen in every community in which they operate. Showing sensitivity to local customer shapes local acceptance and builds employee morale. More importantly, it contributes to a deeper understanding of the marketing and keeps the marketer from inadvertently doing something to alienate constituents.
Build relationships: Each market has its own unique set of continents who need to be identified and nurtured. Establishing and nurturing local ties at the various stages of the market-development cycle develops relationships that can be invaluable in expansion and countering political risk.
Employ locals to gain cultural knowledge: The single best way to understand a marketing is to grow with it by developing human resources and business partnerships.
Help employees understand you: Employing locals will give a marketer a valuable asset in market development.
Adapt products and processes to local markets: Nowhere is a commitment to local marketing as evident as in its product offering.
Coordinate by region: The transfer of best practice is critical, especially in areas that have cultural similarities.