Author Question: Why are patience, flexibility, and tolerance for others' beliefs important in global ... (Read 73 times)

Themember4 · **on:** Jun 29, 2018

Why are patience, flexibility, and tolerance for others' beliefs important in global marketing?

Question 2

The strategic sourcing process ends when a contract is signed with a supplier.
a. True
b. False
Indicate whether the statement is true or false

IRincones · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

For years, marketers have been heralding the arrival of the global customer, an individual or entity that would both think and purchase alike the world over. These universal needs could then be translated into marketing programs that would exploit these similarities. However, if this approach were based on the premise of standardization, critical and fatal mistakes would be made. To take advantage of global markets or global segments, marketers are required to have or attain a thorough understanding of what drives consumer behavior in different markets, and to detect the extent to which similarities exist or can be achieved through marketing efforts. This takes time, adaptability and an understanding of the differences which are common to all.

Answer to Question 2

FALSE