Author Question: Personal selling is appropriate for a. products with small markets b. expensive products c. complex ... (Read 191 times)

fnuegbu · **on:** Jun 29, 2018

Personal selling is appropriate for
a. products with small markets b. expensive products
c. complex products that need explanation d. all of the above

Question 2

For a firm that is just beginning to enter the global market, which of the following is NOT true?
a. The demand on time is low
b. Expectations about success are uncertain
c. Level of knowledge about international complexities is low
d. International environment is often inflexible