Author Question: All the following are true about international marketing except that a. it combines the science and ... (Read 37 times)

abarnes · **on:** Jun 29, 2018

All the following are true about international marketing except that
a. it combines the science and the art of business with many other disciplines.
b. management contracts is a form of International marketing.
c. international marketing lets go the basic marketing tenets of value and exchange.
d. the international marketer is subject to a new set of macroenvironmental factors.

Question 2

Many supply management groups are recruiting commodity managers with very strong technical backgrounds, who are able to talk the talk and walk the walk alongside their engineering counterparts.
a. True
b. False
Indicate whether the statement is true or false