Author Question: International marketing is a tool used to focus on improvement of one's present position and retain ... (Read 18 times)

penza · **on:** Jun 29, 2018

International marketing is a tool used to focus on improvement of one's present position and retain the basic marketing tenets of value and exchange.

Indicate whether the statement is true or false

Question 2

Which of the following is not a disadvantage of written and implied policies?
a. Personnel only follow policies to ingratiate themselves with executive management.
b. Employees may view policies as a substitute for effective management.
c. Policies are not a set of how-to instructions designed to provide specific answers for every business decision.
d. Policy development can restrict innovation and flexibility.
e. Policies are often difficult to communicate throughout large organizations.