Author Question: A 100,000-mile warranty on a new car is an example of a product extension. a. True b. False ... (Read 146 times)

kshipps · **on:** Jun 29, 2018

A 100,000-mile warranty on a new car is an example of a product extension.
a. True
b. False
Indicate whether the statement is true or false

Question 2

A set of procedures and methods used to systematically collect, analyze, distribute, and sort information needed by businesses to make decisions is called
a. a marketing-information system b. marketing research
c. data interpretation
d. syndicated research