Author Question: The term entertainment is generally applied to games of athletic skill. a. True b. False Indicate ... (Read 23 times)

WWatsford

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The term entertainment is generally applied to games of athletic skill.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Think of one of your recent purchases. List and describe how the seven core standards of marketing were involved with a recent purchase.



nyrave

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Answer to Question 1

FALSE

Answer to Question 2

Product : Designer jeans, brand, popularity
Channel Management: Department store, trendy store for youth
Selling: personal attention, employee earned commission
Marketing-Information Management: gather information about the customer in the database to send out future mailings
Market Planning: determine target market and develop marketing strategies
Pricing: high prices, due to high demand
Promotion: television commercials, billboards, magazine advertisements



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